Behind the Booths
When people visit our website, they usually come looking for one of two things: a phone booth or the price of one. We get it. That’s the job of a website. But for those who stick around a little longer — who start wondering what kind of company builds something like this, and why — we want to give a proper answer.
Because Offcoustic isn’t just the product you see. It’s a thousand decisions you don’t.
How we get things done
We don’t just build phone booths to block out noise. We build them to create space — the one that is required to talk, to think, to breathe, to do your best work.
We try to build this company the same way: with intention, clarity, and the belief that small details compound.
Some of those decisions are easy to spot. Like using materials because they promote strength, stability, and sleekness, and not because they're cheap. Or choosing to keep production local in our own Portuguese factory. Others are more subtle, but just as intentional: giving voice to every customer, showing up on-site when something’s off, or saying “we messed up” before being asked.
We care about those things not because they’re flashy or profitable in the short term, but because they build trust. And trust, for us, is the long game.
You’ll see that spirit not only in how we make decisions, but in how we show up when things go sideways.
During my first week at Offcoustic, our factory’s kitchen became a war zone. A mix between real hustle and startup-style improvise.
Every company has those weeks. Weeks when deliveries are running late and tensions are running high. And we really needed to get a batch of booths finished. There was just one problem: the booths weren’t drying because of insane humidity levels. Our moisture meters were screaming loud and clear: we needed a fix fast.
So I watched our production team do what any rational team would do… turn our kitchen into a drying zone.
The space where we usually eat lunch, make coffee, and steal each other’s snacks? Suddenly covered in booth panels, paint fumes, and scattered heaters. Tables, chairs, and even the floor were covered in parts, all drying overnight like a chaotic game of industrial Tetris.
Every time someone walked in to grab a fork or open the fridge, they had to tiptoe through the battlefield.
But by the next morning? The paint was dry. The booths were ready. The delivery happened.
Now, every time I step into our kitchen, I remember that scene.
Because it taught me what I needed to know about Offcoustic: even our chaos comes with care.
No one’s watching. But everyone’s in.
One of the first things people notice when they join Offcoustic is that no one is watching over their shoulder. Not because our leads don’t care — but because they care enough to trust. There are no status meetings to fill the calendar, no daily check-ins to prove you're working. No one’s breathing down your neck.
People here know where we’re going. And they’re trusted to figure out the best way to get there. It’s not freedom for freedom’s sake — it’s the kind of autonomy that makes responsibility feel real. Studies will tell you that teams with high flexibility and autonomy are more productive and less likely to burn out. But honestly? We do it because it feels right. Because it's the kind of culture we’d want to walk into on a Monday morning.
And when people feel trusted, they speak up. That’s why we share things early. Ugly drafts. Ideas we’re not sure of. Booths held together with tape and hope.
Because feedback isn’t just something we give — it’s something we invite. Most of our best breakthroughs didn’t come from someone having a genius idea. They started in conversation. In the middle of a half-joked, half-serious “what if…”. From trial error.
When you show something that’s not ready, you’re not just asking for feedback — you’re inviting others in. And more often than not, that’s when things start to click.
Now, none of that works without movement. So no, we don’t believe in waiting around as much as we don’t believe in rushing. Speed for us isn’t about hustle or pressure. It’s about direction. We prefer action over endless discussion. Shipping something useful over debating something perfect. Momentum — without the chaos.
And when things get tough — a model launch, a delay, a decision with weight — we don’t hide behind process or pass the blame. We show up. We speak up. We take ownership. Not because we’re told to, but because we care. And that’s the real engine of speed.
Of course, all of this only works if we leave our egos at the door. We try hard to keep things clear, humble, and honest.
We don’t make decisions to impress anyone. We don’t pretend to know more than we do. And we’ve learned (sometimes the hard way) that honesty in a tough moment builds more trust than a perfect presentation ever could.
Sometimes we don’t have the answer yet. But we always call back. We always show up. We always try to make it right.
Not everything goes smoothly — and that’s exactly when we lean in. We can’t be afraid of making a mistake. Not because we enjoy it (at least not particularly), but because we see every mistake as a door. One that leads to a better process, a tighter design, a stronger habit. One we can turn into a checklist, a system. We share them so no one else hits the same bump. That’s how we’ve reduced assembly errors. That’s how we’ve improved deliveries. That’s how we keep getting better — not by dodging mistakes, but by allowing them to teach us something.
The real product isn’t the booth
At Offcoustic, we’re not chasing the fastest path to scale. We’re building something sustainable. Profitable. Worth being proud of.
That means saying no to things that don’t fit. It means picking partners who challenge us, but who also believe in the long term.
We want to build something that lasts longer than the sales cycle. Something we’d want to buy from, work for, and root for — even if it wasn’t ours.
We’re still early. Still learning. Still listening. But we know that the future won’t come from some genius playbook. It’ll come from a thousand small decisions - made by people who care, in a culture that listens, for customers who trust us to get it right.
Because the real product isn’t the booth.
It’s the team building it — the ones who obsess over a millimeter, who pick up the phone when something breaks, who stay late to make things right, and who say “let me try again,” even when no one’s watching.
This is how we work. This is what we believe in. And this is what we’re building: something worth making noise about.
