Product First Approach means making sure we are creating the right product, for the right people, in the right way, with the right price and right distribution method.
To get where we are today, our team has gone through a few steps:
- Started by sensing a need (used to work in a company that had no room for calls);
- To overcome the problem, we did market research and found that there was a gap in the market when it came to Phone Booths;
- Our next step was to design what we wanted as a Customer, and in the meantime, we continued to talk to outside companies (in order to give us some directions and highlights of their problems and what we should do).
A product-first approach also means that we are testing faster, however, we only make valid decisions for each customer.
So sometimes we have to say no, and sometimes we have to adjust the product to the customer’s needs, however, we try to make our product 90% common to all customers.